In my free time, I am working on creating the first condiment made from real kimchi.

I’m building the first condiment made from real kimchi, and I’m hands-on in every part of it:

Brand & Consumer Insights: User research, brand positioning, brand voice, logo design, packaging, and visual identity

Business & Operations: Pricing, P&L management, supply chain operations

Product Development: Food science R&D

Marketing, Content & Analytics: I lead social from strategy to execution: defining content pillars, developing campaign concepts, and managing the calendar that brings them to life. I use social insights to refine what we post next, and I run email marketing alongside it.

Consumer-Outreach & Community: Bringing the product & getting feedback to people through park sampling and pop-ups at restaurants and run clubs.

Founder Network: Building relationships with other founders along the way

See our site here (designed by me!)